Get Better about the Following:

Write for the Reader

Measure for service to readers and under your control

Don’t Live in the Gap – compare yourself to others – their goals are different

than yours

Be OK with what you’re doing

I Don’t Know What to Say

Not every author newsletter should be about the writing craft

The question to need to answer is: what does your reader want to read

What’s In It for Me?

Get better at creating what you reader wants not only what you write, but how you write it

         Overshared, neutral – your readers will let you know

e-mail marketing gives you feedback quickly

don’t personalize your content

What Happened? Got Boring

Sat Sown and Drafted what would later become my 3-part framework for

creating newsletter content: Broad topics, sun-topics, categories, delivery schedule, all in a content calendar

I Want to Do the Same for You

The simple step-by-step process for creating a stimulating newsletter that your subscribers find sensational

Need to study gain metrics